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Date Icon 08 October 2011

PPC Advertising, How the company “clicks" Create?

PPC means Pay per Click - a popular advertising technique on the Internet. On websites, advertising networks, and especially search engines, PPC advertising involves sponsored links that are usually in the form of text ads. They are generally close to the results of research in which an advertiser pays a particular amount to visitors who click on the links or banners and land on the advertiser's site.

Advertisers do not buy or bid on keywords relevant to your products or services - to the highest bidder,
 most point of the survey, most people think that the ad (and click on it) on their site (which is why
some call it "keyword auctioning"). Advertisers then pay the bid price each time a visitor clicks on the

PPC advertising is also known under the following names / variations:

• pay for the placement of
• Performance pay
• Payment for grading
• pay for the position
• Cost per click (CPC)

PPC advertising is usually done with the following breakdown:

1. Create an account and / or storage.
2. Create a list of keywords.
3. The choice (and) creating an account with a PPC search engine.
4. Provides the announcement, including words and phrases search results.
5. Writing ad copy.
6. Set the "landing pages" for your ads.
7. Place your ad on the search engine.

Traffic, specific pre-qualified and quality. PPC provides a quality or a well-targeted traffic. PPC advertising provides more traffic to your site, as well as natural or "organic" search engine.

1. Track your investment.
2. Remain in the budget.
3. Adequate supply.

Find the right keywords. Determine which keywords and phrases to choose the offer. Do some keyword research, is actually looking at existing search terms or use tools keyword suggestion online, that is, these terms often used in research articles related to your business.

1. Write effective ads. There are several approaches to this:

-    Discount Offers
-    Testimonials
-    Celebrities / famous statement
-    Refund Warranty
-    Offers free sample or trial By
-    Milling September
-    Reverse psychology
-    Major benefits ("lose weight")
-    Direct Education ("Click")

2. Including contact information to make a good impression with potential customers done properly, PPC advertising can be an effective marketing tool to maximize the return on investment.


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